St. John Bosco High School
St. John Bosco High School is one of the top private high schools in Southern California. I spent two years as the Director of Communications & Marketing for this all-boys Catholic school - I was in charge of marketing strategy, social media, fundraising messaging, alumni communication, and website/marketing content creation.
Admissions “Lock-In” Campaign
The “lock-in” campaign, known as the #BoscoBound campaign, featured a strong social call-to-action, email marketing component, and branded printed materials. The campaign increased enrollment conversions and attracted more qualified leads. Once a student was accepted, we sent this packet to encourage them to announce their commitment to enrolling.
Advancement/Fundraising: COVID-19 Relief
In conjunction with our advancement and fundraising team, I developed a marketing/communications campaign to raise money for students financially impacted by COVID-19. Campaign included a robust social media/grassroots effort, day of giving, social media strategy, and video. Campaign raised more than $130K - the most ever raised by St. John Bosco High School in a social media-based campaign.
