My Services
Let’s get started.
Here’s a small list of what I can do for your brand - each item is fully customizable to fit your needs.
Strategy
This is your road map to digital marketing greatness: a fully-customized plan with big ideas and proven methods to help you increase sales and influence
You know your brand. You know your customers. But do you know how to reach them? A digital marketing plan will ensure you are effectively spending your precious time and marketing budget. From email marketing to social media, website optimization to branding, marketing plans provide the ideal roadmap to help you reach your goals - whatever they may be.
Basic digital marketing plans from $750
Training
Dynamic workshops + expert training can give you the confidence you need to transform your digital marketing efforts
Does your communications or admissions team need a refresher course in inbound and digital marketing? Are you keeping up with the current trends? I can provide high-level training or specific, in-depth sessions to make sure your team is ready to own your campaigns. Previous trainings include: Mailchimp Email Campaign Set-Up and Reporting; Intro to Google Analytics; Google Ads 101; Social Media “Day of Giving” How-To for Independent Schools + Universities.
Virtual training sessions start at $1,000; in-person training also available
Execution
The full-service solution: strategy, creation + implementation. I’ll do the heavy lifting for you.
Specialties include: social media content development/channel direction, email marketing campaign set-up, lead/lifecycle marketing, influencer partnerships and outreach, social media advertising, blog/content development. Positioning/mission statement creation, development of website and marketing material content, plus creation of keywords, slogans, and other building blocks of your brand. And when it’s time to create your logo or visual identity, I’ll work with the industry’s best graphic design talent to bring your vision to life.
Monthly rates from $750; project-based agreements also available
Website Development + Copywriting
For years, I’ve developed websites using the industry’s best platforms, including Squarespace, Wordpress, WIX and Finalsite. I can create your new website from start to finish, managing all elements of the project from website architecture, copywriting, development and launch. And when I’m finished, I’ll make sure you have the skills to manage future updates on your own through dynamic training sessions.
Inquire for pricing
Additional Services
Email Campaign Set-Up, Automation and Copywriting
Are you struggling to get started with email marketing? Are you sending consistent, relevant communications to your interest lists or customers? I offer full-service email marketing, from reporting to copywriting, design to automation.
From $800 per month (one-time project agreements also available)
Marketing Audit / SWOT Analysis
This is the perfect place to start or correct the course of your digital marketing journey. I’ll review each element of your external marketing activities. Social media, website, email newsletters, your sales funnel - I’ll tell you my unbiased, honest opinion. Audits can cover all of your marketing activities, or just select areas based on your needs.
Basic audits start at $450
Editorial + Storytelling Strategy
A plan of action to ensure your editorial content is consistent, relevant, and on-brand. Social media, blog content, email marketing - a sound strategy ensures your content is working for you, not against you.
Editorial strategy starts at $450
Lifecycle Marketing + Lead Generation Strategy
From the minute a prospective customer inquires, a series of automated marketing “touch points” should be kicked into gear. The more value you can add during this phase, the more likely someone will convert or take an action. If you are struggling to convert your leads, we can review your current process and make immediate, impactful improvements.
Strategy starts at $800
Brand Positioning and Identity Development
I can craft the words which define your identity - the unmistakable essence of your brand. Let’s work together to create your mission statement, brand pillars and positioning statement.
Inquire for pricing
Social Media Strategy and Influencer Partnerships
Influencer strategy, hashtag strategy, engagement rates, collaborations, giveaways - these days, social media is about much more than just posting. How are you harnessing the power of social? Let’s review and maximize your efforts.
From $600