My Services
Evidence-based, creative campaigns. Authentic brand positioning and persuasive copywriting - developing the words that form your unmistakable brand identity. Conversion marketing campaigns that convert inquiries to applicants, applicants to students, alumni to donors. A true understanding of the admissions lifecycle, for both K-12, public and private universities, and for-profit colleges - with the experience and results to prove it.
Strategy
This is your road map to inbound marketing greatness: a fully-customized plan with big ideas and proven methods to help you increase applications, enrollment, fundraising and influence
You know your brand. You know your customers. But do you know how to reach them? Complete inbound marketing strategy will ensure you are effectively spending your precious time and marketing budget. From email marketing to social media, website optimization to branding, an inbound marketing strategy will provide the ideal roadmap to help you reach your goals - whatever they may be.
Basic marketing plans from $1,500
Training
Dynamic workshops + expert training can give you the confidence you need to transform your inbound marketing efforts
Does your communications or admissions team need a refresher course in inbound marketing? Are you keeping up with the current trends? I can provide high-level training or specific, in-depth sessions to make sure your in-house team is ready to own your campaigns. Previous trainings include: Mailchimp Email Campaign Set-Up and Reporting; Intro to Google Analytics; Google Ads 101; Social Media “Day of Giving” How-To.
Virtual training sessions start at $500; in-person training also available
Execution
The full-service solution: strategy, creation + implementation. I’ll do the heavy lifting for you
Then, we can develop a holistic content strategy to effectively reach your audience. Specialties include: social media content development/channel direction, email marketing campaign set-up, lead/lifecycle marketing, influencer partnerships and outreach, social media advertising, blog/content development.
Specializing in positioning/mission statement creation, development of website and marketing material content, plus creation of keywords, slogans, and other building blocks of your brand. And when it’s time to create your logo or visual identity, I’ll work with the industry’s best graphic design talent to bring your vision to life.
Monthly rates from $500
Marketing Audit
Is your content/marketing strategy working for you…or against you?
This is the perfect place to start or correct the course of your inbound marketing journey. I’ll review each and every element of your external marketing activities. Social media, website, emails to parents, students, and prospective students, admissions marketing funnel - I’ll tell you my unbiased, honest opinion. Audits can cover all of your marketing activities, or just select areas based on your needs.
Basic audits start at $500
Editorial Strategy
A plan of action to ensure editorial content is consistent, relevant, and on-brand.
This is the perfect place to start or correct the course of your inbound marketing journey. I’ll review each and every element of your external marketing activities. Social media, website, emails to parents, students, and prospective students, admissions marketing funnel - I’ll tell you my unbiased, honest opinion. Audits can cover all of your marketing activities, or just select areas based on your needs.
Editorial strategy starts at $250
Admissions Lifecycle Management Analysis
Let’s review your admissions funnel.
How are you nurturing your leads from inquiry to application? Application to enrollment? From the minute a prospective student or family inquires, a series of automated marketing “touch points” should be kicked into gear. The more value you can add during this phase, the more likely someone will convert or take an action (such as applying or attending an event). If you are struggling to convert your leads, we can review your current process and likely make immediate improvements.
